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What’s Behind TikTok’s Mob Wife Trend?

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Trivieri grew up as a child in Toronto, in an Italian family. She remembers seeing older women use this style. “It was just part of Italian culture,” she says. Now, living in New York City, she’s become the poster creator for the “mob wife” trend boom. Her video, first published on 6 January, has now been viewed over 1 million times and shared over 12,000. Trivieri says that she decided to coin the “aesthetic” after seeing photos of celebrities like Kendall JennerYou can also find out more about the following: Hailey Bieber dressed in fur coats in the last few months, which she took as a sign that, after years of “clean girl” and “quiet luxury,” people were ready to jump back into glamour mode, a shift that’s also exhibited through the return of the “Indie Sleaze” trend from the 2010s. “Everything in fashion comes full circle,” she says. “A lot of us are ready to go out.” While TV and film references are cited on most “mob wife era” TikTok videos, Trivieri says the style makes her think of an ad campaignThe Italian brand Attico & Sant Ambreous drafted a 2022 fashion show featuring older Italian women in cow-print and faux fur coats, with oversized sunglasses. “People think of the show Mob Wives, but for me it makes me think of old Italian ladies, which is nice because we don’t really highlight older ladies in fashion so much,” she says. 

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